Google’s General Clarification on Incognito Tracking

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Google's General Clarification on Incognito Tracking

Google has clarified the functionality of the Incognito mode by unveiling some controversial aspects of tracking in Incognito mode. Users had believed that in Incognito mode, no tracking takes place, but Google has now challenged and clarified this perception with new and more precise explanations.

In 2020, a lawsuit was filed against Google claiming that the Chrome browser in Incognito mode does not completely prevent user tracking. These allegations led Google to update the text related to the disclaimer in Incognito mode, aiming to provide transparency on the matter.

The lawsuit accused Google of unlawfully tracking user activities in Incognito mode. However, Google had not yet provided accurate information on this issue, leading to misconceptions about the lack of tracking in Incognito. With the updated text, Google has now addressed these ambiguities and offered more detailed explanations.

‏What are the changes in the descriptions of tracking in the incognito mode?

Google's General Clarification on Incognito Tracking incognito
Google’s General Clarification on Incognito Tracking incognito


According to research conducted by the IT company Batis, in the recent updates, it has been explicitly stated that users cannot track the activities of another user in Incognito mode. However, websites and Google services have the capability to do so. Additionally, it is mentioned that downloads, bookmarks, and items in the Reading List are stored in this mode.

These changes have been added to the explanations of the Incognito mode page, explicitly stating that websites and Google services can also track the user, which was not mentioned in the previous text. With the update to the Incognito page, Google explicitly declares that user activity in this mode is traceable. These modifications come after the resolution of a group complaint regarding Google’s lack of transparency, and now users are informed with new details about the Incognito mode.

Tags: armin raftari, batis, Batis Company, batisit, Computer networks, Cybersecurity, World of Technology

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